Emaar Case Study

Objective:

Emaar, a prominent East African property developer and land seller, entrusted us with building their social media profiles from scratch, generating high-value leads, driving sales, and growing their international audience. Additionally, our collaboration involved training their sales team in lead conversion and leveraging social media for lead generation across platforms such as TikTok, LinkedIn, Facebook, and Instagram.

Strategy and Implementation:

Our strategy revolved around establishing a strong social media presence for Emaar and implementing targeted lead generation tactics.

We commenced by creating and optimizing Emaar’s social media profiles on TikTok, LinkedIn, Facebook, and Instagram. Through engaging content, including property showcases, virtual tours, and informative posts, we attracted and engaged the target audience.

To generate high-value leads, we designed and executed lead generation campaigns tailored to each social media platform. We employed data-driven strategies, audience targeting, and compelling ad creatives to capture the interest of potential customers.

Simultaneously, we conducted comprehensive training sessions with Emaar’s sales team, focusing on lead conversion techniques and leveraging social media channels effectively to drive sales.

Results:

Our collaboration with Emaar yielded remarkable results:

• High-Value Leads: Our lead generation campaigns generated a total of 193 high-value leads, paving the way for over $14 million in sales.
• Sales Team Training: We equipped Emaar’s sales team with the knowledge and skills to convert leads effectively, enabling them to maximize sales opportunities.
• Social Media Growth: We achieved a significant 94% growth in Emaar’s international audience across various social media platforms.
• Reach and Engagement: Through our strategic content and campaigns, Emaar experienced an astounding 344% increase in reach and engagement, amplifying their brand visibility and fostering stronger connections with their audience.

Conclusion:

Our partnership with Emaar exemplifies the power of a well-executed social media strategy in driving lead generation, sales growth, and brand expansion. By building their social media profiles, generating high-value leads, training their sales team, and achieving significant reach and engagement, we played a vital role in Emaar’s success within the East African real estate market.