What matters about Cush Digital is ten years, four countries and one way of working.
The first thing to know about Cush Digital is that it began as Sudan Digital, a performance agency built on a single conviction: marketing either changes the business or it is a cost. Ten years on, the team works from Aswan, on the Nile, for clients in more than twenty countries. The company is registered in the UAE, Aziz and Lumyaa are in Saudi Arabia or the UAE most months, and the average client has stayed two and a half years.
Our people have done this before.
The leadership of the firm, and the people who sit on your account or behind it. Each line describes what that person owns on your account.
Aziz Musa
Twenty five years in digital marketing. Former CEO of Blackbird plc. Engages directly through the fractional tier.
Lumyaa
Runs the firm day to day and takes every Arabic-language conversation with a prospect or client.
Islam
Runs client accounts day to day: the plan, the calendar, the report, and the conversation when something needs deciding.
Yahia
Owns lead generation and paid media: the campaigns, the outreach sequences and the cost of every lead.
Waad
Owns the websites, search and analytics: what gets built, what gets measured and what Google sees.
Nada
Owns the channels and the content calendar across Arabic and English, and the numbers that come back from them.
Youssef
Owns design and video: brand systems, campaign creative, thumbnails, decks and the edit suite.
The department
Paid media, search, design and video editing teams, all in Aswan, called on by every account the way a department calls on its own specialists.
We work as one team in Aswan, and are in Riyadh and Dubai most months.
A war started, and no client noticed.
The firm was built in Sudan as Sudan Digital. When fighting broke out in Khartoum in April 2023, the team kept every account running: no missed report, no paused campaign, no client told to wait. The company moved to Aswan, on the same river, and carried on. We do not tell that story for sympathy. We tell it because a marketing department is only worth having if it turns up every month, and ours has done so through the hardest test a business can be given.
Cush was a kingdom that ran an empire from the Nile.
The Kingdom of Cush governed from the same stretch of the Nile the firm now works beside, and was ruled for long stretches by its Kandaka queens. The mark carries its pyramids and temple gate. We chose it because it says where we are from and because it is a reminder that organisation, not noise, is what lasts.
Book thirty minutes with Aziz or Lumyaa, in English or Arabic.
We will tell you whether a department is what your business needs. If it is not, we will say so.