Marketing reporting on one page a month. Read it in two minutes.
Page one of our marketing reporting says: here is the outcome we agreed, here is what we did towards it, here is what worked, here is what did not, here is what happens next month. That is it. Fifteen more pages of analysis sit behind it, and they are mostly for us.
You should hold us to account. We hold ourselves to a higher standard than most clients would think to ask for, because we know where the real test happens: at year end, when you look at the budget, see the line that says Cush Digital, and decide whether it was worth it.
If it was not, you will have heard it from us long before then. A report that only carries good news is not a report.
The outcome on top. What we can see, reported. First five days.
The outcome on top
The single objective agreed at onboarding is the first line of every report. Everything beneath it is judged by whether it moved that line. Reach and impressions appear in the appendix, where they belong.
What we can see, reported honestly
Unless you sell online, we rarely see your sales ledger, and we will never pretend to. We report everything we can see and everything we agreed to measure, and we label each figure by who measured it.
First five days of the month
The report lands in the first five working days for the month before. It is being written all month, so nothing in it is a surprise to your account manager, and nothing bad waits for the report to be said.
The only page you have to read.
The line nobody cuts.
Every November and December, someone in your finance team will look at the operating costs and ask whether the agency line is value for money. They are right to. Our job through the other ten months is to make that question easy to answer, by solving the problem you actually hired us for. That is why the average client has stayed two and a half years, and why some leave because we built the team that replaced us.
Page one
The outcome, what we did, what worked, what did not, what changes. Two minutes to read.
The fifteen pages
Channel by channel, with sources and dates under every figure. Written for our own team first, open to yours.
The conversation
One call to walk through it, and one decision: what the department does differently next month.
Reporting comes with the department. It is not sold without it.
If your current agency's report takes longer to read than the work took to do, that is the first thing we will change.