Marketing done well is not that complex, so we do not charge as if it were.
Every retainer is sized to the business, so there is no price list. But a pricing page with no price is an evasion, so here is the floor, what moves the marketing retainer cost, and what you will never be charged for.
The comparison that matters is not with another agency. It is with the person you would otherwise hire. A mid-level marketing manager in Riyadh or Dubai costs roughly what our retainer starts at, takes three to six months to find and settle, has one skill set, and takes everything with them when they leave. The department arrives working, in both languages, with six skill sets, and nothing changes when someone moves on.
"From" means from. There is no ceiling we hide and no package above this one. The number moves with the business, and the four things that move it are listed below.
Media spend on Meta, Google and LinkedIn is never inside the retainer. It is set with you, paid by you and reported to the riyal, so nobody ever has to wonder how much of the fee went to the platforms.
Only these things change what your retainer costs.
How many countries you sell in
One market is the floor. Saudi and UAE together, or the Gulf plus the UK, means more research, more pages and more campaigns to run.
Arabic, English, or both
Both means two sets of copy written natively, not one translated. It is the most common reason a retainer sits above the floor, and the most worthwhile.
How much has to be made each month
A firm publishing a white paper a quarter and a firm running weekly webinars, a podcast and three campaigns need different-sized departments.
Whether we run your campaigns
Managing paid media is included when it is in scope. The spend itself never is. If you do not advertise, this driver is zero.
We never charge for anything your own marketing department would just do.
- The landing page for a campaign we are running
- The one-page case study your sales team needs by Thursday
- Every asset for an event you are attending, and the outreach before and after it
- The extra call when something needs deciding
- Talking points before your founder goes on a podcast, and the clips afterwards
- The monthly report, the quarterly review and the plan that follows them
- Brand and language guidelines, written in months one and two
- Handing over to your own team if you build one, including training them
If you want Aziz personally in the business, this is the tier that puts him there.
A fractional chief marketing officer role alongside the department: Aziz in your leadership meetings, owning the marketing agenda at board level, with the department executing beneath him. It is the option prospects ask for most, so it is priced rather than negotiated.
Alongside the department retainer. Time commitment and cadence agreed on the call.
Tell us about the business and we will give you the number on the call.
Thirty minutes, in English or Arabic. You leave with a figure and a written note of what it covers. Not a quote request form.