We placed thirty guest posts on sites with authority above fifty, and seventy keywords rose, two of them to number one.
A Dubai car-buying service competing with far larger marketplaces cannot outspend them on ads. It can outwork them on search. November 2021 was the month the outworking showed.
Period: November 2021, one month inside a retainer. Every figure is taken from the client report and labelled with its source. No figure has been rounded upward.
The client
Sell Your Motors buys used cars in Dubai: online valuation, inspection, cash within half an hour. Its rivals are venture-funded marketplaces. Cush covered SEO, content and the daily social engagement work most agencies leave undone.
Where they started
Third of six tracked competitors in average search position, with the gap to fourth narrowing the wrong way. A social audience that grew when someone remembered to post.
What was wrong
In a category where every buyer starts at Google, average position is revenue. The brand was buying attention it could have earned, and earning none of the authority that compounds.
What we did
Thirty guest articles placed in one month on external sites with domain authority of fifty and above, plus four articles launched and optimised on the brand's own blog.
A daily engagement routine that never appears in a content calendar: group engagement with a response time under eight minutes, share agreements, 30 to 90 comments and messages a day, follow and unfollow cycles, influencer and high-value account engagement.
TikTok built from zero since May to 2,375 followers, 7,645 views and 4,273 engagements in November.
What changed
Rankings improved for more than 70 keywords, 11 keywords entered the top 100 for the first time, and two new keywords reached position one. Average position against the tracked competitors moved towards second. Total followers reached 9,082, from 4,684 six months earlier.
The evidence
Every number on this page carries one of three labels, and the period it covers is stated above the figures.
Earned authority keeps compounding long after ad spend stops.
The sector was automotive. The move was earned links at volume and the unglamorous daily engagement most agencies skip. Both keep paying after the invoice stops.
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