Organic search traffic rose 528 per cent in a year, and the programme ran until the day the firm was acquired.
Pro Partner Group helps companies set up and stay compliant in the Gulf. Its buyers research online before they call anyone. In April 2021 the website drew 31,450 organic visitors against 4,965 a year earlier. The programme ran from then until May 2022, when The Sovereign Group bought the company. We do not claim the first caused the second. We do claim the first, and that the buyer inherited it.
Period: April 2021, one month inside a retainer that ran to the acquisition in May 2022. Every figure is taken from the client report and labelled with its source. No figure has been rounded upward.
The client
Pro Partner Group provides company formation, visas and PRO services across the UAE and the wider GCC. Cush ran its content, search, social and paid programme, reporting to the marketing director.
Where they started
Good service, thin visibility. A brand whose buyers ask Google very specific questions, "free zone company", "PRO services Dubai", "visa medical Abu Dhabi", and did not find it there. Social channels with modest followings and posts nobody boosted.
What was wrong
The buyer was already searching. The firm was not answering. Every unanswered question was a competitor's lead.
What we did
Six blog posts a month written, optimised and launched, with the next seven written ahead, each aimed at a question the buyer types. The April posts ranked for their target terms within the month.
Every social post given a small paid boost aimed at prospective customers, which lifted Facebook reach to 22,365 and engagements to 1,623.
The first email to existing customers, and a Google Display trial against legal and corporate publications at less than a third of the search cost per click.
Honest reading of an April traffic spike caused by a change to Emirates ID rules, called out as anomalous rather than claimed.
What changed
31,450 organic visitors in the month, 528 per cent up on the year. Facebook followers at 4,175 and LinkedIn at 4,423. A content plan for June built from the three search opportunities where the firm ranked but could rank higher. The programme continued to May 2022, when The Sovereign Group acquired Pro Partner Group, which now trades as Sovereign PPG.
The evidence
Every number on this page carries one of three labels, and the period it covers is stated above the figures.
Answer the questions your buyers type before they know your name.
The sector was corporate services. The move was disciplined search content, published every week, aimed at the buyer's exact question. It is the oldest move in digital marketing and still the most neglected.
Read the next case, or find out which pattern your marketing fits.
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